This past year was challenging due to COVID-19 and the ensuing lockdowns. So, it’s not surprising that many of us turned our attention toward streaming music and podcasts to escape our stark realities.
If you’re already a user of the Swedish company’s services, perhaps you’ll be interested to learn some Canada-centric Spotify statistics. Or maybe you’ll enjoy knowing more about the latest trends of this video, podcast, and digital music giant.
Whatever the reason for you being here, we welcome you! Our team has diligently gathered some of the most crucial Spotify data you need to know for 2022.
Top 10 Spotify Stats for 2022
- The revenue of Spotify in 2020 was over $11 billion.
- In the fourth quarter of 2020, 345 million people were using the streaming service.
- Spotify has millions of available tracks and episodes.
- “Blinding Lights” by The Weekend was the most streamed Canadian album in 2020.
- In 2020, Drake topped the list of the most-streamed musicians in Canada.
- Spotify statistics showed that in 2020 “relaxing” playlists increased by 23%.
- 65% of Canadians claimed they streamed their music.
- Findings revealed that 34% of Spotify members stream music while spending time with their children.
- Drake had three songs that all ranked number one on Spotify in Canada.
- Canadians have listened to “Sorry” by Justin Bieber more than 15 million times.
Compelling Spotify Statistics
Before diving straight into Canadian Spotify stats and facts, let’s first look at some global figures.
1. Spotify revenue was more than $11 billion in 2020.
Data showed that this figure was up from the previous year when Spotify generated around $9.9 billion. The most significant chunk of revenue came from Spotify’s premium subscribers.
Moreover, Canada’s music streaming market expected to generate $471 million in revenue in 2021.
2. In the fourth quarter of 2020, 345 million people were using the streaming service.
(Business of Apps)
The region with the most users was Europe (121 million), followed by North America (83 million). Rounding up the list of most Spotify users by region was Latin America (76 million). The rest of the world had almost half of Europe’s total at 66 million.
3. According to Spotify website stats, there are millions of tracks and episodes available.
This surplus of content ensures that whether you’re at the gym, driving, or partying, the appropriate podcast or song is just a click away. Moreover, you can easily find playlists created by your friends, different musicians, or celebrities.
To access all of the Spotify features, you’ll need to purchase Spotify premium. However, online payment is easy, as you can always pay using Paypal or a credit card.
4. Spotify launched the playlist “On Repeat” in 2019.
(Media in Canada)
“On Repeat” is a playlist that tracks what a user listens to the most over 30 days. Furthermore, Spotify stats show that advertisers can use the new playlist in 30 different markets, including the US, Asia-Pacific, Europe, and Canada.
Spotify Statistics Canada
Below, we will show you some intriguing stats for Canada and how their figures compare with other parts of the world.
5. In 2014, Spotify officially launched in Canada.
(The Globe and Mail)
Although there were already streaming services in Canada that provided similar services, music and podcast fans rejoiced after gaining access to the popular streaming service.
6. The “playlist maker” from Michelob Ultra is Spotify’s first interactive ad in Canada.
According to Spotify playlist statistics, this feature allows Canadian runners to create customized playlists based on location, intensity, and distance.
Users can also hear personalized adverts based on the weather, time of the day, and their current location.
7. According to data concerning Spotify users by country, there are nearly 11.3 million unique Canadian visitors per month.
(Media in Canada)
According to data derived from Edison Research, Spotify is the most used platform of its kind in Canada (13% for Apple Music and 28% for Spotify).
Spotify Artist Stats
Learn more about Canadians’ tastes. The section below unveils which artist stole Canadians’ hearts and which songs we simply cannot get enough of on the streaming platform. Read on!
8. In 2020, Drake topped the list of the most-streamed musicians in Canada.
According to Spotify listening stats, Juice WRLD, legendary rapper Eminem, The Weeknd, and Post Malone were among the other top performers.
As for the most popular female artists, Taylor Swift took the number one spot for the most streamed artist in the country, followed by Billie Eilish, Ariana Grande, and Dua Lipa.
9. Stats for Spotify indicated that “Blinding Lights” by The Weekend was the most streamed Canadian album of 2020.
Among the singles at the top of the list was “Dance Monkey” by Tones and I and “The Box” by Roddy Ricch.
The number one podcast in Canada was “The Joe Rogan Experience.”
10. Spotify artist stats show that Drake had three songs that all ranked number one on Spotify in Canada.
By now, you probably know that Canadian artist Drake is a chart-topper on Spotify!
According to the stats, “One Dance” (peaked in 2016) received over 1.5 billion streams, while “God’s Plan” (peaked in 2018) received more than 1.4 billion.
11. Canadians streamed “Sorry” by Justin Bieber over 15 million times.
(Media in Canada)
This figure came from Spotify streaming statistics for 2016 in accordance with one of their campaigns called “Just Hit Play.”
However, Justin Bieber isn’t the most acknowledged celebrity in the country. According to Canadian eBay statistics, Canadians spend 30% more on merchandise related to Celine Dion.
Spotify User Statistics
Now, the overwhelming success of the platform wouldn’t be possible without its users. Learn what makes them flock to the service, how many of them stream music every single week, and what listeners actually think of the ads. So without further ado, dive right in!
12. In 2020, “Relaxing” playlists increased by 23%.
(Media in Canada)
Not only were people listening to relaxing playlists longer than the previous year, but Spotify user statistics showed they were doing so using desktop devices.
Even though people still mostly use mobile apps, the number of people signing in on desktop devices increased in 2020.
13. Spotify demographics revealed that 65% of Canadians streamed their music weekly.
In 2020 Spotify statistics from Canada indicated that more than two-thirds of survey respondents streamed music weekly, with half of those doing so for more than three hours.
By contrast, it seems as though listening to audiobooks is not as popular, as only 4% of Canadians listen to them daily.
Also, according to Spotify listening statistics, 49% of listeners claimed they streamed media in 2020 to decrease stress brought on by the pandemic.
14. Findings revealed that 34% of Spotify members stream music while spending time with their children.
As Canadians started to self-quarantine in 2020 due to COVID-19, kid’s playlist views increased by 19%. Additionally, Spotify playlist stats showed that all users of Spotify Free listened to 21 million monthly minutes of parenthood and family playlists.
15. In 2020, 42% of Canadians agreed that when an advert is attractive to them, the message feels more personal.
Brands, take note! Based on Spotify facts, marketers must make sure their message corresponds to their audience’s current situation. As a matter of fact, 36% of Canadians wished brands created ads that were more in touch with their moods.
So, there you have it, the Spotify statistics that you’ve been waiting for. Whether we’re talking about Canada or the whole world, with all of its easily accessible content, it’s obvious why so many people choose this uber-popular streaming service.
Spotify doesn’t just offer music and podcasts; it provides the user with a sense of excitement, relaxation, and discovery.
So, why do you use Spotify? Let us know in the comment section below. We’d be thrilled to learn some fun Spotify facts about your account!
What was the most played song on Spotify in 2020?
“Blinding Lights” by The Weeknd was the most played song that year. Not only that, but his album “After Hours” was the second most streamed album in the summer of 2020.
(For the Record)
Who is the #1 artist on Spotify?
In 2020, the most streamed artists on the service were The Weeknd, Drake, Dua Lipa, and Bad Bunny. In fact, Drake came in first as the most popular artist in the UK, reclaiming the position from Ed Sheeran.
What is the average age of Spotify users?
In the US, users between 18 and 29 were the most active on Spotify, according to Spotify user statistics by age. What’s more, 21% of those surveyed claimed that they listened multiple times a day.
Which country uses Spotify the most?
Although there are no available stats regarding specific countries, there is data for the regions with the most users.
As of 2019, Europe had 95 million users, accounting for 35% of Spotify’s total monthly active userbase. The second and third regions with the most users were North America (27%) and Latin America (22%).
How much money is 100K streams on Spotify?
The average earnings per Spotify play in 2018 totalled $.0038 per song. Based on this info, we can conclude that one could earn US$380 for 100,000 streams.
(Stock Music Musician)
How many users did Spotify have in 2020?
In the fourth quarter of 2020, 155 million premium subscribers were using Spotify all over the world. Based on the Spotify statistics, this figure increased from just 124 million the year before.